Vol. 1 No. 1 (2024): Prestieesci Journal of Business and Management

Published: 2024-10-05

Articles

Impact Marketing Strategies and Promotional Components and Customer Retention: an Exploratory Study Based on Shopping Centers in Hongkong

Zhang Xianghan, Abhijit Ghosh

181-189
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AN ANALYSIS OF THE EFFECTS OF STRATEGIC MANAGEMENT PROGRAMMES AND STRATEGIC THINKING ON CROATIAN BUSINESS OUTCOMES

Zhong Zhenhua, Dhakir Abbas Ali
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A STUDY TO ANALYSE ACCOUNTING FOR STOCK-BASED COMPENSATION PLANS

Xu Feng, Dhakir Abbas Ali
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Effectiveness Of The Marketing Strategy In Promotion Mix Of Shopping Centres To Attract Visitors And Shoppers: An Exploratory Study Based On Hong Kong

Li Meng, Abhijit Ghosh

102-109
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Effectiveness of Se Advertising by Influencing Different Dimensions of Users’ Cognitive Trust Emotional Trust: a Study Based on Hongkong Customers

Yuan Xiaohui, Abhijit Ghosh

233-240
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THE RELATIONSHIP BETWEEN HUMAN RESOURCE MANAGEMENT PRACTICES AND STRATEGIC SALES IN BUSINESS‐TO‐BUSINESS MARKETING AND FIRM PERFORMANCE: EVIDENCE FROM TELECOM INDUSTRY IN CHINA

Yu Linling, Dhakir Abbas Ali
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IOT and Strategic Knowledge Management's Effect on a Chinese Manufacturing and Innovation Company

Liu Huiyan, Abhijit Ghosh

165-171
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A STUDY TO UNDERSTAND THE IMPACT OF PROGRESS IN SOCIAL MEDIA THEORY AND METHODOLOGY AND THE EFFECTS ON TOURISM

Zheng Luman, Amiya Bhaumik, Oyyappan Duraipandi
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EXAMINING THE MEDIATING ROLE OF EMPLOYEE ENGAGEMENT IN THE IMPACT OF ORGANISATIONAL TRANSFORMATION AND ENTREPRENEURIAL ENVIRONMENT ON EMPLOYEE RETENTION IN CHINESE ORGANISATIONS

Fan Lihong, Swapan Kumar Majumdar
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A Study Focusing On The Peculiarities Of Human Resource Management In Multinational Teams As Well As The General Efficacy Of Non-monetary Motivator Strategies In Human Resource Management

Li Jiyan, Abhijit Ghosh

87-94
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Innovation China: Chinese Small And Medium-sized Manufacturing Sector Small- And Medium-sized Business Owners And Manufacturers Create Transformative Innovation Networks

Zhu Xuelei, Rozaini Binti Rosli

217-225
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AN ANALYSIS OF THE IMPACT OF STRATEGIC MANAGEMENT AND POLICY MAKING ON CHINESE BUSINESS OUTCOMES

Zhang Yang, Dhakir Abbas Ali
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THIS STUDY EXAMINES THE CORRELATION BETWEEN HUMAN RESOURCE MANAGEMENT PRACTISES AND STRATEGIC SALES IN BUSINESS-TO-BUSINESS MARKETING, AS WELL AS ITS IMPACT ON FIRM PERFORMANCE. THE EVIDENCE IS DERIVED FROM THE TELECOM INDUSTRY IN CHINA

Yu Linling, Dhakir Abbas Ali
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The Marketing of Hong Kong Recent Advancements in Technology Have Changed the Foundational Elements of the It Infrastructure, Enabling Greater Marketing Outcomes

Lin Dongwu, Abhijit Ghosh

147-156
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An Empirical Study of Workplace Satisfaction and Effortful Dedication Among Senior Professionals in Guangdong Province, China

Shen Qun, Rozaini Binti Rosli

276-283
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THE INFLUENCE OF MARKETING STRATEGIES AND PROMOTIONAL ELEMENTS ON CUSTOMER RETENTION IN HONG KONG SHOPPING CENTRES

Chen Zhenghua, Rozaini Binti Rosli
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A Study of the Chinese Clothing Market, to Predict the Establishment of Brand Equity

Li Fojun, Rozaini Binti Rosli

71-78
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A Study on the Level of Consumer Satisfaction in the Business-to-consumer Online Purchasing Services Industry in China

Zhang Yongchao, Dhakir Abbas Ali

198-207
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A COMPARATIVE STUDY ON STUDENTS' PERCEPTIONS REGARDING THE HUMANISTIC APPROACH TO TEACHING AND LEARNING IN SCHOOL

Xu Zhen, Dhakir Abbas Ali
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GAP THEORY AS IT RELATES TO OUTSOURCED DEVELOPMENT PROJECTS, EXPLAINED IN DETAILS: AN INITIAL STUDY

Liu Xiu, Dhakir Abbas Ali
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An Empirical Investigation Aimed at Identifying the Key Factors That Impact Customers' Decision-making Processes About the Choice Between Online and Traditional Purchasing Methods

Li Zhengwei, Rozaini Binti Rosli

127-137
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An Analysis and Proposed Conceptual Model for Researching the Value of Luxury From the Perspective of Chinese Consumers

Xiang Jianshun, Syed Salman

260-268
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INCENTIVES FOR CONSUMERS TO ENGAGE IN THE DERIVATIVE MARKET IN HAINAN, CHINA

Gao Chengyin, Syed Ahmed Salman
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Important Factors That Impact On Consumers’ Choices Of Online Shopping Versus Non-online Shopping: An Exploratory Study Based In China

Ji Peng, Abhijit Ghosh

53-61
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The Purpose of This Study is to Examine the Effects of Strategic Knowledge Management on a Manufacturing Firm's Performance

Zhang Jianjun, Amiya Bhaumik

190-197
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A STUDY TO UNDERSTAND THE IMPACT OF STRATEGIC MANAGEMENT PRACTICES ON THE ORGANIZATIONAL PERFORMANCE OF REAL ESTATE BUSINESSES IN CHINESE

Zhong Zhenhua, Dhakir Abbas Ali
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A CASE STUDY ON APPROACHES FOR ENHANCING EMPLOYEE ENGAGEMENT AND DEVELOPING BUSINESS-TO-BUSINESS COLLABORATION FOR INCREASE REVENUE FOR THE ORGANIZATION

Han Fang, Dhakir Abbas Ali
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An Exploratory Study Based on Hong Kong That Examines the Efctiveness of Marketing Strategies in Promoting Shopping Centres to Attract Visitors and Shoppers

Li Meng, Abhijit Ghosh

110-117
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Effectiveness of Se Advertising by Influencing Different Dimensions of Users’ Cognitive Trust Emotional Trust: a Study Based on Hongkong Customers

Yuan Xiaohui, Abhijit Ghosh

241-249
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N IN-DEPTH LOOK AT THE PROBLEMS AND SOLUTIONS ENCOUNTERED BY FIRST-YEAR PRINCIPALS IN THE REALM OF SCHOOL ADMINISTRATION

Zhang Yu, Syed Ahmed Salman, Dhakir Abbas Ali
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An Exploratory Study Based on Shopping Centres in Hong Kong Examines the Relationship Between Impact Marketing Strategies, Promotional Components, and Customer Retention

Zhang Xianghan, Abhijit Ghosh

172-180
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AN INVESTIGATION OF THE EFFECTS OF ADVANCES IN SOCIAL MEDIA THEORY AND METHODOLOGY ON TOURISM

Zheng Luman, Amiya Bhaumik, Oyyappan Duraipandi
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AN EXAMINATION OF ACCOUNTING FOR STOCK-BASED COMPENSATION PLANS

Xu Feng, Dhakir Abbas Ali
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An Investigation on the General Efficacy of Non-monetary Motivator Strategies in Human Resource Management and the Complexities of Human Resource Management in Multinational Teams

Li Jiyan, Abhijit Ghosh

95-101
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A Study on Discussing the Impact of Strategic Knowledge Management From the Performance Viewpoint of a Manufacturing Firm

Zhang Jianjun, Amiya Bhaumik

226-232
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AN EXAMINATION OF THE INFLUENCE OF STRATEGIC MANAGEMENT AND POLICY MAKING ON BUSINESS OUTCOMES IN CHINA

Zhang Yang, Dhakir Abbas Ali
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The Impact of Strategic Knowledge Management and the Internet of Things (Iot) on Chinese Innovation and Manufacturing Firm’s Performance

Liu Huiyan, Abhijit Ghosh

157-164
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A COMPARATIVE ANALYSIS OF MARKET PENETRATION: DIGITAL MARKETING VS TRADITIONAL MARKETING FOR CHINESE MOBILE PHONE BRANDS

Bai Yang, Srikrishna Banerjee
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EXPLORING THE IMPACT OF ORGANIZATIONAL TRANSFORMATION AND ENTREPRENEURIAL ENVIRONMENT ON EMPLOYEE RETENTION IN CHINESE ORGANISATION: THE MEDIATING ROLE OF EMPLOYEE ENGAGEMENT

Fan Lihong, Swapan Kumar Majumdar
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An Analysis Of The Chinese Apparel Industry With The Goal Of Forecasting The Launch Of A New Brand

Li Fojun, Rozaini binti Rosli

79-86
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Together With Innovation Smes, Innovation China: Small and Mediumsized Enterprise (Sme) Owners and Manufactures in the Chinese Manfacturing Sectors Develop Strategic and Transformative Innovation Strategies and Networks

Zhu Xuelei, Rozaini Binti Rosli

208-216
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A QUALITATIVE INVESTIGATION OF THE CHALLENGES FACED BY NOVICE PRINCIPALS IN THE SCHOOL MANAGEMENT PROCESS AND THE SOLUTIONS THEY COME UP WITH

Zhang Yu, Syed Ahmed Salman, Dhakir Abbas Ali
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UNDERSTANDING OF THE “GAP” PHENOMENON IN THE OUTSOURCED DEVELOPMENT PROJECTS INCLUDING THE DIMENSIONS OF THE GAP: AN EXPLORATORY STUDY

Liu Xiu, Dhakir Abbas Ali
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Study About Hong Kong's Marketing Strategies Have Changed in Response to the Development of Information Technology

Lin Dongwu, Abhijit Ghosh

138-146
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Workplace Satisfaction and Affective Commitment: an Empirical Study in Guandong Province, China on Senior Professional Turnover Intention

Shen Qun, Rozaini Binti Rosli

269-275
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THE IMPACT OF MARKETING STRATEGIES AND PROMOTIONAL COMPONENTS ON CUSTOMER RETENTIONS FOR SHOPPING CENTER IN HONG KONG

Chen Zhenghua, Rozaini Binti Rosli
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A China-based Exploratory Study on the Important Factors Affecting Consumers' Choices Between Online and Non-online Shopping

Ji Peng, Abhijit Ghosh

62-70
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A Study in Consumer Satisfaction Level in the Industry of Business to Consumer Online Purchasing Services in China

Zhang Yongchao, Dhakir Abbas Ali

190-198
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A COMPARATIVE EXAMINATION OF STUDENTS' PERCEPTIONS OF THE HUMANISTIC TEACHING AND LEARNING APPROACH IN SCHOOL

Xu Zhen, Dhakir Abbas Ali
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AN IN-DEPTH ANALYSIS OF STRATEGIES TO BOOST EMPLOYEE ENGAGEMENT AND FOSTER BUSINESS-TO-BUSINESS COLLABORATION FOR REVENUE GROWTH IN ORGANIZATIONS

Han Fang, Dhakir Abbas Ali
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An Empirical Study to Identify the Most Critical Elements That Influence Customer's Decisions About Whether or Not to Purchase Online vs Traditional Purchasing

Li Zhengwei, Rozaini Binti Rosli

118-126
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Evaluation and Development of a Conceptual Model for Investigating Chinese Consumer's Perspectives of Luxury Value

Xiang Jianshun, Syed Salman

250-259
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MOTIVATING FACTORS FOR CONSUMERS TO PARTICIPATE IN DERIVATIVE MARKET IN HAINAN, CHINA

Gao Chengyin, Syed Ahmed Salman
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A Study to Assess the Impact of Organizational Strategies and Human Resource Management for the Improvement of the Quality of Life on Dementia Patients in the Chinese

Fan Ruijian, Amiya Bhaumik

44-52
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An Analysis of the Effects of Organizational Strategies and Human Resource Management on the Quality of Life for Chinese Dementia Patients

Fan Ruijian, Amiya Bhaumik

36-43
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Analyse How Shopping Centre Management Affects Human Resource Utilisation

Chen Yasi, Amiya Bhaumik

28-35
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Examine The Impact Of Effective Utilization Of Human Resource In Shopping Center Management

Chen Yasi, Amiya Bhaumik

20-27
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Investigate The Relationship Between The Right Customer Satisfaction Index Model and a Taiwanese International Tourist Hotel

Chen Jian, Abhijit Ghosh

10-19
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Examine The Appropriate Customer Satisfaction Index Model Association With Taiwanese International Tourist Hotel

Chen Jian, Abhijit Ghosh

1-9
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