A STUDY TO UNDERSTAND THE IMPACT OF STRATEGIC MANAGEMENT PRACTICES ON THE ORGANIZATIONAL PERFORMANCE OF REAL ESTATE BUSINESSES IN CHINESE

Abstract

Using quantitative approaches, this research investigates how strategic management strategies affect the organisational performance of Chinese real estate companies. This study aims to quantify the impact of different strategic approaches on company results in China's real estate industry, which is known for its dynamic character and the crucial role of strategic management in navigating market difficulties. The research relies on a structured survey that was sent out to a cross-section of Chinese realty companies. Planning for the future, analysing the competition, allocating resources, and managing risks are all important parts of strategic management. To find out how these practices relate to financial performance, market share, operational efficiency, and other organisational performance metrics, researchers use statistical methods like structural equation modelling and regression analysis on the survey data. The results thus far point to a favourable correlation between strong strategic management techniques and improved organisational performance. Better financial results and operational efficiency are strongly linked to strategic planning and efficient use of resources. Firms that are able to do thorough competition analyses also have an advantage when it comes to placing themselves in the market. This research adds to the existing body of knowledge on strategic management by demonstrating, via an examination of the real estate industry in China, how certain practices affect performance results. Real estate executives & lawmakers may use the findings to inform strategic planning for improved company performance in a dynamic and competitive market.