THE INFLUENCE OF MARKETING STRATEGIES AND PROMOTIONAL ELEMENTS ON CUSTOMER RETENTION IN HONG KONG SHOPPING CENTRES

Authors

  • Chen Zhenghua Lincoln University College, 47301 Petaling Jaya, Selangor D. E., Malaysia.
  • Rozaini Binti Rosli Lincoln University College, 47301 Petaling Jaya, Selangor D. E., Malaysia.

Abstract

Police departments have adopted numerous technological innovations to enhance their efficiency and effectiveness during the last several decades in reaction to decreasing budgets, increasing public scrutiny of police work, and rising public interest in and criticism of police work. Law enforcement agencies throughout the country are woefully uninformed when it comes to the factors that influence the choice and deployment of technology. To address these concerns, further research is needed to determine if the use of new technology enhances police work for the sake of both the community and the police force.

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Published

2024-12-27