A China-based Exploratory Study on the Important Factors Affecting Consumers' Choices Between Online and Non-online Shopping

Abstract

Technology has changed the retail business; the majority of people now choose to purchase online instead of at traditional brick and mortar stores. In order to maximise their profits, several retail behemoths combined the two techniques throughout the preceding decade, which witnessed the rise of this trend. The aim of this research is to compare and contrast traditional in-store shopping with internet shopping, as well as customer opinions about these two different purchasing behaviours. This research addresses the phenomena that shows that males tend to shop online more often than they do in brick-and-mortar businesses. Malls connected to real shopping are given more preference when it comes to payment security. The majority of consumers still prefer to make purchases in physical shops because they can trust the sellers and visually inspect the items, even if people's shopping patterns are progressively moving to incorporate more online transactions.