Effectiveness of Se Advertising by Influencing Different Dimensions of Users’ Cognitive Trust Emotional Trust: a Study Based on Hongkong Customers

Abstract

Search engine advertising (SEA) has only been around since 1998, hence the industry is still in its infancy. It gained notoriety very rapidly as a valuable resource for online real estate marketers, and it is today responsible for the generation of billions of dollars in revenue for the main search engines. Since SEA has been so widely used, there has been a lot of academic study done on it. Nevertheless, there is no attempt at a summary made of this enormous body of data. As a workaround for this constraint, they plan to look at all of the published SEA investigations. Publications from the SEA these days, the internet is where the vast majority of people go to get their news and other important information. On the Internet, data, information, and news may all be found via the use of search engines. The user is presented with a list of relevant links generated by a search engine and asked to choose one of them. It's possible that search engines may give links that are both helpful and irrelevant. The search engines used nowadays are meta-search engines and general-purpose search engines. The purpose of this study is to determine which search engine provides the most relevant results and how many links provide those results. Increasing a website's organic search ranks is one of the goals of search engine optimization (SEO). This technique was successful in monitoring SEO specialists and delivering trustworthy data for SEM goals and SEO upkeep.