A Study on the Level of Consumer Satisfaction in the Business-to-consumer Online Purchasing Services Industry in China

Abstract

As China's IT infrastructure improves, the country is expected to see a surge in Internet-based innovations. E-commerce has increased the prevalence of online shopping, marketing, and consulting services. The factors that influence whether an online shopper is successful or not are dissected in this study. Chinese internet buyers were evaluated using positivist criteria. The philosophical framework makes use of inductive reasoning and analytical procedures grounded on empirical evidence to account for the peculiarities of each individual. The results of customer satisfaction surveys and email communications. As a result of technological advancements, e-commerce has surpassed traditional retail outlets as the preferred method of making purchases. This approach has become more common in the last decade, with some of the largest retailers combining it with others to increase profits. This study compares and contrasts the in-store and online shopping experiences from the perspective of the consumer. This study delves into the reasons why males like online retail over brick-and-mortar stores. Shopping malls closest to genuine shopping have better overall payment security. Although more individuals are shopping online, many still prefer to purchase in stores where they can chat to store staff and physically check things before purchasing.