AN INVESTIGATION OF THE EFFECTS OF ADVANCES IN SOCIAL MEDIA THEORY AND METHODOLOGY ON TOURISM

Abstract

The aim of this study is to examine the relationship between employee satisfaction and loyalty at a few private organisations in the Kurdistan region of Iraq. Organisational commitment may be predicted by work characteristics including employment execution, citizenship conduct in a hierarchical structure, and turnover. Studies have shown a correlation between a person's commitment to their profession and a variety of elements, such as part-time work, the development of one's muscles, job stability, prospects for growth, and an appreciation of authority. Three different private institutions hosted these study. Utilising a quantitative approach, the data for this research on the relationship between employee satisfaction and employer loyalty was gathered. It was shown that all three explanatory factors were related to job satisfaction. The result might provide guidance to university leadership on how to increase employee commitment. It has been shown that a positive correlation exists between job happiness and employee commitment. Specifically, job satisfaction positively influences the dedication of staff to their organisations.