A STUDY TO UNDERSTAND THE IMPACT OF PROGRESS IN SOCIAL MEDIA THEORY AND METHODOLOGY AND THE EFFECTS ON TOURISM

Authors

  • Zheng Luman Department of Tourism and Hospitality Management, Lincoln University College, 47301 Petaling Jaya, Selangor D. E., Malaysia.
  • Amiya Bhaumik Department of Tourism and Hospitality Management, Lincoln University College, 47301 Petaling Jaya, Selangor D. E., Malaysia.
  • Oyyappan Duraipandi Department of Tourism and Hospitality Management, Lincoln University College, 47301 Petaling Jaya, Selangor D. E., Malaysia.

Abstract

The conversations that people have on social networking platforms might end up influencing their selections about where they want to go. Before they can plan their vacations, potential tourists need to decide where they want to travel, what activities they want to participate in, when they want to go, and how they will get there. The decisions that are taken before departure are influenced in part by both the image that is formed of the location to be visited and the expectations that are formed about the experiences that will be enjoyed there. People form their ideas based on what they read about online or on what they overhear from friends and family members who have experienced the same thing in the past. This research, inspired by Crompton's travel motivation set model, looks at how foreign students' usage of social media affects their choice to register at Umea University.

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Published

2024-12-27

Issue

Vol. 1 No. 1 (2024): Prestieesci Journal of Business and Management

Section

Articles