The Marketing of Hong Kong Recent Advancements in Technology Have Changed the Foundational Elements of the It Infrastructure, Enabling Greater Marketing Outcomes

Authors

  • Lin Dongwu Research scholar, Lincoln university College, Petaling Jaya, Malaysia.
  • Abhijit Ghosh Lincoln university College, Petaling Jaya, Malaysia.

Keywords:

Information Technology, Infrastructure, Knowledge, Information Systems, Marketing Performance

Abstract

The hypothesis states that the performance of marketing in Hong Kong is impacted by the information technology infrastructure. Recent advancements in technology have changed the foundational elements of the IT infrastructure, enabling greater marketing outcomes. The survey questions aim to gauge the extent to which a company has the necessary resources to implement IT in their business model, upgrades their infrastructure, and has efficient and adaptable systems in place for utilizing information technology. Overall, the hypothesis suggests that a strong IT infrastructure is crucial for enabling the use of information technology in a business and ultimately achieving better marketing results. The purpose of this research is to determine the value of technological advancement and how they affect the marketing effectiveness of Hong Kong commercial organizations. In order to do this, a research model that takes into account sales, market share, and marketing effectiveness has been presented. To investigate the theories based on the research study, a poll has been created. A group of marketing and IT specialists pretested and reviewed the original survey in order to evaluate the reliability of each component. The information was gathered from (191) commercial entities (industrial, retail, and service) throughout the territory of Chinese Hong Kong. The study's findings showed a statistically significant link between its dependent and independent components. Additionally, Ortica apps are used in the article. All of the study's assumptions were confirmed, and there is a significant statistical connection between the usage of information technology and a rise in sales performance (market performance based on IT and marketing).

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Published

2024-10-06