A COMPARATIVE ANALYSIS OF MARKET PENETRATION: DIGITAL MARKETING VS TRADITIONAL MARKETING FOR CHINESE MOBILE PHONE BRANDS

Abstract

This research compares digital and standard marketing tactics for Chinese cell phone brands, focusing on how they get into new markets and grow existing ones. The goal is to understand these marketing strategies' roles, find their pros and cons, look for ways that digital and traditional methods can work together, and judge their total effect. Brands like Huawei, Xiaomi, and Oppo have a hard time keeping up with changing customer habits and new technology in the mobile phone business, which is very competitive. TV, paper, and radio ads are still very important for marketing, especially in places where internet access is limited. However, the growth of e-commerce, WeChat, and other digital platforms has made it possible for Chinese brands to connect directly with customers and provide more customized experiences. Even though digital marketing has benefits like being cheaper and reaching more people, problems like ad tiredness and privacy worries still exist. IMC, which uses both digital and traditional methods, is becoming popular as a way to deal with these problems and make sure that brand messages are uniform across all platforms. Combining traditional and digital strategies is important for brands that want to stay competitive in the market and keep customers coming back. This study has useful information for brands that want to grow both in the United States and other countries.