A Study in Consumer Satisfaction Level in the Industry of Business to Consumer Online Purchasing Services in China

Abstract

Internet-based technologies are projected to boom in China as information technology develops. E-commerce has boosted online advertising, purchasing, and promotional advice and services. This investigation examines the details of what makes internet buying effective or unsuccessful for consumers. Positivism was used to evaluate Chinese online shoppers. The philosophical framework uses inductive reasoning and empirically based analytic methods to explain an individual's features and behaviors; email and survey replies for customer satisfaction. Technology has revolutionized the retail business, so most people now purchase online rather than at brick-and-mortar stores. In the recent decade, this strategy has grown increasingly prevalent, and some of the top retail corporations have begun mixing the two tactics to enhance profits. This research examines how customers feel about in-store vs. internet purchasing and any parallels or contrasts they may find. This research examines why men prefer internet shopping over in-store shopping. Shopping malls closer to real shopping are better for payment security. Although more people are shopping online, most still prefer to shop in shops where they can talk to store workers and visually inspect products before buying.