INVESTIGATION OF THE FUNCTION OF GENERATIVE AI IN CHINA’S MEDIA ENVIRONMENT AMIDST THE NATION’S PROGRESSION TOWARDS MODERNISATION.

Abstract

This study explores China’s media ecology as well as its aspirations for modernism in relation to generative Artificial Intelligence (AI). As China swiftly grows its digital infrastructure and embraces new technologies, generative AI is progressively helping to influence media content, avenues of communication, and public opinion. This work uses a quantitative approach to examine the link between generative AI applications and the idea of national modernism. The quality used in automation of the evaluation process. People working in the media, academics of communications, and technology customers all throughout China were given a comprehensive questionnaire. Using statistical techniques in this study helped one ascertain the importance of the data and the link between the dependent and independent variables. In the following spheres, generative AI seems to be rather beneficial: the technological development of digital communication, the automation of content creation, the increase of media access to underprivileged populations, and audience participation via personalisation and interactivity. These elements taken together promote China’s more ambitious aspirations of modernisation, especially in the areas of digital governance, fair development, and global competitiveness, as the results demonstrate. The research does indeed highlight some issues that need to be addressed if the researcher is to guarantee the ongoing presence of harmony. Among these challenges include ethical hazards, incorrect information, and legal limitations. The results of this study corroborate the increasing corpus of material on the change in media driven by artificial intelligence. According to the findings, China requires strategic use of AI to grow into a smart and educated country.