RESEARCH ON THE ROLE OF GENERATIVE AI IN CHINA’S MEDIA LANDSCAPE AS THE COUNTRY ADVANCES TOWARDS MODERNISATION.

Abstract

This paper investigates how generative Artificial Intelligence (AI) has changed China’s media ecology as well as its ambitions for modernity. Generative AI is increasingly helping to shape media content, communication channels, and public opinion as China fast expands its digital infrastructure and adopts new technology. This paper investigates the relationship between generative AI applications and the concept of national modernity via a quantitative method. The characteristic used in the assessment process automation. People working in the media, scholars of communications, and technology consumers all throughout China were handed a thorough questionnaire. The significance of the data and the relationship between the dependent and independent variables were determined by use of statistical methods in this work. Generative AI appears to be quite helpful in the following areas: the technological advancement of digital communication, the automation of content creation, the expansion of media access to underprivileged populations, and audience participation via personalisation and interactivity. These components taken together support China’s more ambitious aims of modernisation, particularly in the areas of digital governance, equitable development, and global competitiveness, as the outcomes expose. The study does in fact point out several difficulties that have to be solved if the researcher is to ensure the continuous existence of harmony. These difficulties include legal constraints, false information, and ethical risks. The findings of this research confirm the growing corpus of content on the transformation in media propelled by artificial intelligence. The results show that China need AI strategically applied to develop into a sophisticated and educated nation.