DESIGNING FOR SUSTAINABILITY: THE ROLE OF CREATIVE ARTS IN FOSTERING ENVIRONMENTAL RESPONSIBILITY IN MATERIAL SELECTION.

Abstract

The aim of this paper is to look at the significant relationship between environmental responsibility in material choices and the creative arts. The study emphasises sustainability as the midway between artistic intention and environmental impact. Rising urgency of environmental concerns brought on by climate change and the depletion of global resources has made responsible material usage in industrial and creative processes more important. “Creative arts” are a vast spectrum of disciplines reflecting and producing cultural norms. Among these disciplines are design, architecture, fashion, and the visual arts. An independent variable in the creative arts are themselves. Generally speaking, creative individuals give recyclable, biodegradable, lowest effect on the environment, ethically produced products greater emphasis than others. Their creative approaches help them to do this by including sustainable thinking. The mediating variable of sustainability helps creative decisions to be transformed into activities that assist to reach long-term environmental objectives. Its pragmatic approach and guiding ideas help one to reach a medium ground between environmental responsibility and artistic expression very easily. This dynamic interaction transforms the dependent variable, environmental responsibility in material choices, when sustainability increases the capacity of creative arts to inspire conscientious conduct in material selection. By means of an analysis of case studies, sustainable design approaches, and theoretical viewpoints, this paper shows that including sustainability into the creative process yields an increase in artistic value and helps to promote cultural transformation. Artists, teachers, companies, and politicians that want to use art as a tool to advocate more ecologically friendly material practices and to minimise their impact on the environment might find value in the results.