THE UTILISATION AND EFFECTIVENESS OF ARTIFICIAL INTELLIGENCE (AI) IN TELEVISION NEWS PRODUCTION IN GUANGDONG PROVINCE, CHINA.

Abstract

It is the purpose of this research to investigate the effects that “artificial intelligence” (AI) will have on the media industry. Within the scope of a comprehensive literature review that sheds light on significant subjects and ideas, the impacts of incorporating AI into different aspects of the television environment are investigated. A few of the numerous topics that are discussed in the study include marketing and advertising strategies, labour dynamics, content generation and curation, ethical issues in the television business, and theoretical foundations. These are just few of the many topics that are addressed. According to the findings of many research, artificial intelligence has affected the media industry in a number of different ways. The creation and curation of content, the analysis of data, the targeting of adverts, the organisation of the workforce, and the rise of ethical issues are some of the things that fall under this category. AI has a number of advantages, including enhanced efficiency, personalisation, and innovation; nevertheless, there are issues around algorithmic bias, job loss, and privacy that need more investigation. The results, which apply to ethical AI practices, reveal methods for upgrading skills and moral standards. These methods are discussed in the literature. In this attempt, research gaps, methodological advancements, and regulatory implications are brought to light. This endeavour has an impact on the future of artificial intelligence in the television industry and contributes to the existing body of knowledge.