A RESEARCH INVESTIGATION AIMED AT COMPREHENDING THE INFLUENCE OF VISUAL CONTEXT ON CUSTOMERS' FIRST PERCEPTION OF ORGANIZATION’S VISUAL IDENTITY SYSTEMS.

Abstract

The objective of this research is to investigate the visual environment and the influence that it has on the first perceptions that customers have of the visual identity systems being used by a corporation. This study is to investigate the ways in which logos, color schemes, and design consistency influence the impressions of customers in order to get a deeper comprehension of the ways in which these elements contribute to the visual identity of an organisation and the efficiency with which it operates. The primary inquiry of this research is to determine how the perceptions and emotional responses of customers, which are influenced by a variety of visual settings, have an effect on the overall image of the brand. This study makes use of a combination of visual analysis and feedback from consumers in order to ensure that visual identity systems are optimised for increased brand perception and engagement capabilities.