THIS STUDY EXAMINES THE CORRELATION BETWEEN HUMAN RESOURCE MANAGEMENT PRACTISES AND STRATEGIC SALES IN BUSINESS-TO-BUSINESS MARKETING, AS WELL AS ITS IMPACT ON FIRM PERFORMANCE. THE EVIDENCE IS DERIVED FROM THE TELECOM INDUSTRY IN CHINA

Abstract

Most HRM studies on company performance have been done in the private sector, but publicly listed corporations from developing countries should also be examined. Organisational growth, worker outcomes, and competitive strategy might lead to HRMP-firm success, however there is no empirical proof. To fill these knowledge gaps, researchers researched. This study examined if HRMP affects corporate success, employee outcomes, and company success. Employee outcomes, corporate performance, and organisational learning and competitive strategy moderators were examined. A cross-sectional descriptive survey. Independently, 60 NSE-listed firms completed a survey. Surveyed 60% participated. Analyses employed descriptive statistics, correlation, and regression. HRMP is strongly linked to company performance, the studies show. Staff performance is also affected by HRM strategy. Business success is unaffected by employee performance. HR management strategies and employee outcomes are unaffected by organisational learning. The HRMP-firm performance link is unaffected by employee outcomes. HRM programmes, employee outcomes, & organisational learning enhance each other. This study clarifies the association between HRMP and company success and supports previous findings.