DEVELOPING A STRATEGIC FRAMEWORK FOR PRIVATE UNIVERSITY ADVANCEMENT: A COMPREHENSIVE ANALYSIS OF VIETNAM'S PRIVATE EDUCATION SECTOR.

Abstract

The main goal of this study was to figure out how strategic frameworks helped Vietnam's private universities develop. The country's higher education system has grown rapidly because of more students, financial modernisation and global integration. Private schools and universities have made it easier for people to get in and have more options for classes, but they still have problems with things such as financing, personnel numbers, quality control and public viewpoint about them. The study's goal was to find ways that strategic planning might help them stay in business longer and compete better. A quantitative research design was implemented by using a random sampling approach. Structured questionnaires were distributed to 633 participants and the results that were obtained are shown below. SPSS 25 and ANOVA were used in the computation of the statistical analysis. In the course of study, a strong association was discovered between the use of strategic frameworks and the improvement of institutional performance. The data collected also showed differences between rural and urban organisations. The urban educational institutions did well because they had greater resources, better teachers and stronger ties to businesses. On the other hand, strategic planning did not succeed on rural campuses because of structural problems. This shows that using a standardised paradigm is not adequate and strategies need to be different for each area. The study discovered that private colleges and universities need definitive policies to maintain their competitiveness. Frameworks that combine digital transformation with industry collaboration and internationalisation make it feasible to be resilient and set up for the long run. These strategies ensure the ongoing presence of private institutions and their vital role in Vietnam's educational reform and internationalisation.