AN INVESTIGATION TO EXAMINE GUANXI-BASED STRATEGY AS A SOURCE OF SUSTAINABLE COMPETITIVE ADVANTAGE FOR BUSINESS OPERATIONS IN CHINA.

Abstract

The primary aim of this research is to examine how Guanxi-based tactics, especially those prioritising straightforward resource access, have facilitated China's remarkable long-term economic success. To get enhanced accuracy, the study focused on identifying the many methods in which China may potentially benefit from these strategies. In business, "Guanxi" refers to the process of building corporate relationships that are based on better management of access to resources, long-term strategies for strategic position, better operational performance, and more chances to work together. People are becoming increasingly conscious that this is a strategic skill that companies use on purpose to acquire an edge over their competition. To fulfil the requirements for this article, the researchers examined the ways in which Guanxi enhances resource accessibility. The research also looks into the different ways that Guanxi helps businesses get the human capital, financial capital, technical know-how, and market intelligence they need to be successful over a longer period of time. When a firm can gain resources that are based on Guanxi, which are social relationships, it can compete much better. Businesses that have access to unique resources need to be able to handle change, be able to deal with risk, and be able to stay ahead of the competition for a long time. The results of this study show that Guanxi-based techniques are not only cultural practices; they are also smart ways to turn personal networks into long-term benefits. Companies may get an edge over their competitors by using Guanxi-based techniques to make their operations more efficient. These techniques include using resources wisely and making their operations more successful. One method to achieve this is to make their operations more effective. There are several ways to reach this goal, and one of them is to make it easier for people to get to the resources that are currently available to gain competitive advantage in China.