EXAMINE THE RELATIONSHIP BETWEEN SPORT CONSUMPTION BEHAVIOURS AND THEIR FRAMEWORK IN SPORTS MANAGEMENT.

Abstract

The foundation of modern marketing, especially in the sports business, is constructed on the foundation of relationship development and preservation. Genuine efforts are being made by the teams to communicate with their supporters. the researcher have high hopes that by the time this dissertation is finished, the researcher will have a greater understanding of how fan bases interact with the teams that its members cheer for, as well as how fan loyalty influences fan preferences and viewing patterns. The conceptual framework that was used in order to investigate the issues at hand was founded on the study that had previously been conducted on the quality of relationships. The collecting of a broad variety of demographic, personality, and sports-viewing data was made possible via the use of both online and in-person questionnaires. A number of statistical methods, including structural regression, confirmatory factor analysis, and multiple sample structural equation modelling, were used in data analysis. These ever-changing perspectives have a tremendous influence on the manner in which sports clubs all around the globe run their operations and the personnel they employ. The manner in which individuals take in and interact with material that is associated with sports provide a vast range of possibilities! The usage of digital media encompasses a wide range of activities, including but not limited to attending live games, viewing replays, buying things, and so on. Both the strategies and the finances of sports groups are impacted by the perspectives that have been discussed above. There are a multitude of societal, cultural, and economic elements that have an impact on these strategies.