EXAMINE THE CONNECTION BETWEEN SPORT CONSUMPTION HABITS AND THEIR STRUCTURE IN SPORTS MANAGEMENT.

Abstract

The foundations of contemporary marketing, especially in the sports sector, are relationship building and maintenance. The clubs have made a sincere effort to communicate with their supporters. This dissertation aims to expand our understanding of the dynamics between fan bases and the teams they support, as well as the ways in which fan loyalty shapes fan tastes and viewing habits. The existing literature on relationship quality served as the basis for the conceptual framework that was used to study the issues at hand. An assortment of demographic, personality, and sports-viewing data was collected using online and in-person questionnaires. Multiple sample structural equation modelling, confirmatory factor analysis, and structural regression were used to analyse the data. The manner in which sports teams throughout the globe run their businesses and handle staff management are greatly affected by these always changing perspectives. People consume and interact with sports-related material in many diverse ways! This category includes things like using various kinds of digital media, such as attending live games, viewing replays, buying goods, and so on. The aforementioned opinions impact the strategies and budgets of sports organisations. Myriad economic, cultural, and societal variables impact these practices. These instances are caused by the presence of routines. The next paragraphs provide a more in-depth discussion of these steps by the researcher.