DESIGNING FOR SUSTAINABILITY: HOW CREATIVE ARTS CAN PROMOTE ENVIRONMENTAL RESPONSIBILITY IN MATERIAL CHOICES.

Abstract

With a specific emphasis on sustainability as a moderating factor, this research investigates how creative arts may help responsible material choices for the surroundings. Environmental problems are becoming worse worldwide; so, researcher have to come up with new strategies to persuade people to be more ecologically conscious, particularly with the products they consume. Here the independent variable is the creative arts—visual arts, fashion, architecture, and product innovation. Each of them is component of the creative arts. About the consumption of physical objects, each one of these realms has the ability to shape people’s attitude and behaviour. Designers and artists belong in a class of their own regarding the moral and environmentally beneficial conduct they practise. Their decisions on ideas, materials, and content might be really influential. Acting as a moderating agent, sustainability encourages long-term planning, waste reduction, ethical sourcing, and utilisation of renewable resources. This blends creative expression with sensible approaches of material resource management. These projects have created knowledge, decreased environmental impact, and adoption of greener alternatives. By means of quantitative analysis and appraisal of current artistic practices, this study investigates how sustainability is included into creative processes and how this generates practical actions in material choices. The study particularly discusses how this approach influences material choice. The results of the research indicate that when one of the major goals of creative activities is environmental responsibility, it influences not only personal behaviour but also society and company movements aimed at more environmentally friendly operations. Consequently, the findings were practically implications for individuals in positions of authority who want to promote ecologically friendly practices and sustainable material choices by means of the arts.