A STUDY TO ASSESS THE EFFICACY AND IMPACT OF ONLINE MARKETING COMPARED TO TRADITIONAL MARKETING IN RELATION TO TARGET AUDIENCE SOCIO-DEMOGRAPHICS, INCLUDING AGE AND GENDER.

Abstract

The focus of this thesis is on marketing trends, both current and future. The content updates are reflective of recent happenings and articles in the business sector. This study relied on secondary sources. For the research, the researcher looked to print and digital resources. The rate of digitalisation has increased dramatically. Online bargain hunting is quickly replacing more traditional methods of haggling with vendors in India. Digital books, optical discs, video games, influencer marketing, content marketing, e-commerce, effort, social networking, and banner ads are all ways that businesses can reap the benefits of search engine optimisation (SEO), social media optimisation (SMO), e-mail, and social networking advertising (SNA). The proliferation of social media sites like Facebook and WhatsApp has shown the degree to which the lives are now interdependent and has also provided new avenues for companies to communicate with customers online. To understand why consumers, talk about the researcher’s company online, the researcher must first understand what motivates them. The researcher may potentially get a high return on investment (ROI) while spending less on client acquisition using digital marketing. The importance of knowing which social media sites a company's target audience frequents cannot be overstated, according to this study. The effectiveness of online advertising may be measured across many sectors. The effectiveness of internet marketing tactics for a broader variety of companies may be the subject of future studies.