A RESEARCH INVESTIGATION DESIGNED TO EVALUATE THE EFFECTIVENESS AND IMPACT OF ONLINE MARKETING RELATIVE TO TRADITIONAL MARKETING SPECIFICALLY FOCUSSING ON A TARGETED AUDIENCE BASED ON SOCIO-DEMOGRAPHIC FACTORS SUCH AS AGE AND GENDER.

Abstract

Trends in marketing, both present and future, are the subject of this thesis. Current events and publications in the business world are reflected in the content updates. Secondary sources were used in this research. The books and the internet are consulted in this study. There has been a remarkable surge in digitisation. In India, searching online for deals is displacing more conventional means of negotiating with sellers. Researchers have found that businesses can benefit from search engine optimisation (SEO), social media optimisation (SMO), influencer marketing, content marketing, e-commerce marketing, effort marketing, social networking advertising (SNA), e-mail marketing, banner ads, digital books, optical discs, and video games. The rise of social media platforms like WhatsApp and Facebook has shown just how interconnected the lives have become, and it has also opened up new channels for businesses to reach consumers online. If the researchers want to know why customers share material about the researcher’s brand or business online, the researchers need to know what drives them. With digital marketing, the researchers may acquire customers at a low cost and with a great return on investment. Additionally, this research shows that the key to successful internet marketing is understanding which social media platforms a company's target demographic utilises. It is possible to evaluate the efficacy of internet advertising across industries. Additional research may examine the efficacy of online marketing strategies for a wider range of businesses.